Technical SEO priorities · thistletavern.com
We crawled just under 14,000 pages of your site. The fundamentals are sound. What we found is a set of specific, self-contained issues, most of them small development jobs. Nothing here needs a redesign or a replatform.
01 · What the crawl found
We reviewed just under 14,000 pages in early November. The site has a clean HTTPS setup, a sensible structure and almost no redirect problems. What needs attention is a handful of contained problems, each with a clear fix.
Internal links to the broken events page (92) and room booking page (11).
Pickup availability fragments with no title or content.
Collection pages over Google’s 2MB reading limit.
Extra URLs created by the rarity filters.
Your crawl, one square per 100 pages
Every product variant gets its own pickup availability URL. The store uses them behind the scenes, but nothing stops Google crawling and indexing them, so they compete for attention with the pages that sell.
Source: Searchflex crawl of thistletavern.com, early November 2026. Squares are rounded to the nearest 100 pages, so the total of 139 squares stands for “just under 14,000”.
02 · What people search for
Monthly UK searches for the games you stock, and where thistletavern.com ranks today. Several of the broken, empty and oversized pages sit in exactly these categories.
03 · The fixes
Grouped by when we would tackle them. Flip any card for the fix, or switch to full detail to see what is happening and what a customer sees today.
04 · The plan
Ordered so your developers can work straight through, with a re-crawl after each group before we move on. Take a turn to move along the board, or tap any space.
Full URL lists for every broken, blank and oversized page.
Exact redirects, robots rules and template changes, ready to build.
New titles and descriptions for the main collections, written by us.
A re-crawl after each group, so you see the fix, not just the ticket.
05 · Going further
This review is based on a crawl alone. That tells us what is technically wrong, but not what it is costing. With read access to Google Search Console and GA4, we can take it much further.
Every issue weighted by the traffic and revenue on the pages involved, so the work is ordered by value rather than by our judgement.
Which collections and products earn traffic, which have declined, and which compete with each other for the same searches.
A traffic and revenue figure attached to each fix, and a baseline to measure against once it is live.
We can send the full lists for the broken links, the blank variant pages and the oversized collections, so your developers can start on the first group straight away.